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I expressed the feeling of an eco-friendly company through the green color that symbolizes the clean nature of Paru.
The two symmetrical lines represent harmony and balance between human and nature, and the form of the wavy lines expresses Paru's unrelenting spirit of challenge in pursuit of continuous development.
“ As opening the South Gate and belling the PARU, the wonderful new day comes ”
(lyrics from Kyeongbokgung Palace Taryeong) “PARU” was a national bell which announced the start of each day in the Joseon Dynasty.
Under the name of PARU, we open the clean and eco-friendly world everyday.